The Story
Michel Sag Jewelry – Timeless Elegance Born of Mastery
The journey of Michel Sağ in the world of fine jewelry began in 1970 in Istanbul’s Grand Bazaar. At the heart of traditional goldsmithing, his early steps were shaped through an apprenticeship under master artisans. With a deep respect for craftsmanship, patience, and detail, Michel Sağ meticulously learned the nuances of the art. Each hammer strike, every carving and curve, became part of a timeless legacy that etched itself into his soul.
In 1994, he carried his craftsmanship to Europe and settled in Stockholm, Sweden. There, he specialized in semi-finished jewelry production, swiftly becoming a trusted and sought-after supplier in the industry. In 1997, he founded MegaGuld MSG AB, a company that earned a distinguished place in the European jewelry market with its commitment to quality and handcraftsmanship.
After decades of production experience, he returned to Turkey in 2020 and established his own manufacturing facility. This was not merely a change in location—it marked a creative rebirth that fused tradition with modernity. From this evolution, the Michel Sağ Jewelry brand was born.
Today, Michel Sağ Jewelry stands out not only for its precious stones and gold but for the meaning, simplicity, and elegance woven into each design. Our collections offer timeless aesthetics through unique pieces that reflect one’s inner story. Every design is handcrafted and brought to life by the skilled hands of experienced artisans.
Our brand makes each piece unique with personalized design options. It is a privilege for us to create jewelry that reflects our customers’ most meaningful moments. Every item is a distinctive work of art, carrying the personality and emotions of its wearer.
At Michel Sağ Jewelry, we place great emphasis on sustainable and ethical production practices. All of our precious stones and metals are sourced responsibly and with environmental sensitivity. At every stage of our production process, we strive to minimize environmental impact.
Today, Michel Sağ Jewelry is positioned in the European jewelry market as a brand that offers personalized luxury in both retail and wholesale segments—bringing together elegance, meaning, and true craftsmanship.
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Our Mission
At Michel Sağ Jewelry, we blend a rich heritage of craftsmanship with a modern design philosophy—infusing each piece of jewelry with personal meaning, elegance, and mastery.
Our purpose is to create not just jewelry crafted from precious stones and metals, but lifelong stories woven with emotion.
We remain committed to artisanal handcrafting, sustainability, and ethical production in every design—offering our clients distinctive, high-quality pieces through which they can express their individuality.
Our Vision
Michel Sağ Jewelry aspires to be a trusted and inspiring brand in the global jewelry market, distinguished by its personalized, timeless, and meaningful designs.
Drawing strength from tradition, we strive to represent a jewelry philosophy that honors simplicity, elegance, and individuality—carrying it into the future and sharing it with the world.